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7 Small Business Tips for effective business

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7 Small Business Tips for effective business in Zimbabwe

Establishing a successful business requires one to find a need in the society and standing up to meet that need. As we sail through the last quarter of the year 2019, we need to reflect on progress made in our businesses and work on how we can utilize the opportunities available to boost your business. With the business world changing so much from time to time, it is becoming hard to keep up with trends. The following are seven tips to take your company into the third quarter and beyond:

1. Take Time Out to Think About Your Business

As a business owner, you can get distracted by small, everyday tasks. Emails and phone calls eat up your time and stop you from actively guiding your business. Getting bogged down in routine duties can cause your company to lose what makes it unique. Instead, take time out to think about where your business is heading.

Taking time out helps you deal with present challenges as well as plan for the future. Consider, for example, when Toyota wanted to enter the American car industry. Toyota’s management understood that American car manufacturing lines were more productive. They took time out to research what American production lines did well and combined that information with their strengths. Then, they were able to manufacture cars for a fraction of what American assembly lines could.

With big benefits available from taking time out, how can you make time to plan the next steps of your business? Put it on your calendar. Schedule time every week to focus on the bigger picture. This time should be a top priority, so don’t let anything else creep in and steal it away. Once you have got it on the calendar, what should you think about during this time?

2. Figure Out Your Business’s Wins

Every company has goals, but some are more important than others. Certain problems are essential for your company’s success. These goals need to be the focal point of your business plan. Deciding what your business needs to accomplish reveals which goals are vital. It also singles out the goals you can put on hold or toss out.

How can you figure out what your business wins are? Determine what your company needs to succeed this last quarter of the year. The 80/20 rule is a good starting point for this. Part of the 80/20 rule states that 20 percent of your accomplishments account for 80 percent of your success.

So, look for goals that will have a significant effect on your company. Make them the focus of your priorities. When you are re-examining your business goals, you may find out that what you are using is not contributing to your company’s success. How can you deal with that?

3. Decide What You Need to Put the Brakes On

We have all tried something only to realize it did not work out as we expected. Business is not exempt from failed expectations. It is full of them. After putting a business tool in place, you may forget to check its effectiveness.

If you do not check on it, you may not even realize that one of your business tools is not working. If you are wasting time and money on things that are not working, you are draining money away from valuable tools that could support your goals. For example, if you keep throwing money at a marketing strategy that is not working, you are wasting cash you could use to improve your marketing. To avoid waste, you need to keep track of how well your resources work. How can you do find out what’s not working?

The easiest way to find what is not working is through the process of elimination. Look at what your company uses for marketing and sales, and then assess what is working. Improve or discard everything else.

4. Improve the resources you are not fully utilizing

Sometimes you get so caught up in new things that you forget what you already have. Your company might have talented personnel or fantastic tools that are capable of much more. If you only look at your plans for the future, you could ignore your business’s assets or under-utilize them.

Neglecting your business’s resources and employees wastes time and money and keeps your business from reaching its full potential and frustrates employees that want to show off their skills. How to improve on the resources you are not fully using Examine what your business already has. Review your employees’ skill set and analyze your website and marketing.

If you are not taking full advantage of something, create a strategy to help them reach their full potential. Pay special care to one aspect of your business that is usually underdeveloped: your customer experience.

5. Enhance Your Customer Experience Clients are your company’s foundation.

Their experience can have a big impact on your profit margin. Among customers, 87 percent are very likely to buy again when they have a good experience at a company. But, the customer experience will suffer if you cannot see past the day-today duties of owning a business.

Customers have a sea of businesses to choose from. If you want your business to last, you will need to build a loyal customer base. Outstanding customer experience can make that happen. How to enhance your clients’ experience Scrutinize every inch of your customer experience by creating a customer journey map.

A customer journey map is a diagram that shows how your customers connect with your business. You can illustrate your customers’ journey by pinpointing where your client interacts with your company. Then, analyze how well your business is handling those interactions. Focus on improving the interactions that mean the most to customers.

6. Update Your Social Media Strategy

Social media can do a lot for your business. The right social media strategy can keep regular customers happy and attract new ones. Over 70 percent of customers who receive a good service experience via social media are likely to recommend the company to others. But, social media success does not happen overnight.

Like any other part of your business, social media needs to have a strategy. Social media will only help your business if you use it the right way. Because social media trends and algorithms are always changing, your strategy must be flexible. If you keep up with the changes, you will be able to connect with your customers in a way they feel is relevant and sincere.

7. Do the things you have been putting off

People love to procrastinate, and business owners are particularly susceptible. With all the little things that need to get done each day, you can easily trick yourself into thinking you are too busy for something important.

You may put off tasks that you feel are too big to accomplish alone. Procrastination causes serious problems. When you put off completing vital tasks, you can lose money. In fact, 40 percent of procrastinators have experienced financial loss from their procrastination. Procrastinating can also affect your health. Leaving things for later causes increased stress because you can’t help but worry about unfinished work hanging over your head.

If procrastination is such a pain, how then can you beat it? Set priorities, and do the things that need to be done first. If you feel overwhelmed, delegate some of your tasks to your employees or hire some outside help. If you are feeling uninspired, take a little time to research the task before getting started.

With these seven tips under your belt, are you finally ready to take your business to another level.

The Business Diary magazine is a comprehensive publication that centers around business and economic development news. It covers a wide range of topics including finance, mining, technology, environment, climate finance, and agriculture. With its focus on providing valuable insights and updates, the magazine caters to readers who are interested in staying informed about the latest developments and trends in the business and economic landscape of Zimbabwe.

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NESZ 2026: A Convergence of Visionary Leaders Shaping the Future of Education in Zimbabwe

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NESZ 2026: A Convergence of Visionary Leaders Shaping the Future of Education in Zimbabwe

Zimbabwe stands at a defining moment in its education and development journey.

As the nation accelerates toward a knowledge-driven, innovation-led economy, the National Education Summit Zimbabwe (NESZ) 2026 emerges as a critical platform where policy, practice, and progress converge. Scheduled for 27–30 May 2026 at the Zimbabwe International Trade Fair (ZITF) Grounds in Bulawayo, this year’s summit promises to be the most impactful yet.

Under the theme

“From Policy to Practice: Driving Innovation & Investment in Zimbabwe’s Education System,”
NESZ 2026 brings together an exceptional lineup of speakers—leaders whose influence spans government, academia, industry, and global institutions.

A Powerhouse Line-Up of Speakers

This year’s summit features a distinguished assembly of policymakers and thought leaders at the forefront of Zimbabwe’s transformation agenda.

From government, the summit will host senior leaders responsible for shaping the country’s economic, education, and digital future, including:

  • Hon. Prof. Mthuli Ncube – Minister of Finance, Economic Development and Investment Promotion
  • Hon. Dr. Tatenda Mavetera – Minister of ICT, Postal and Courier Services
  • Hon. Prof. Paul Mavima – Minister of Skills Audit and Development
  • Hon. Edgar Moyo – Minister of Public Service, Labour and Social Welfare
  • Hon. Mangaliso Ndlovu – Minister of Industry and Commerce
  • Hon. Supa Mandiwanzira – Chairperson, Parliamentary Portfolio Committee on Primary and Secondary Education

Adding to this powerful policy voice is Hon. Dr. Frederick Shava, a seasoned diplomat and ambassador, bringing global perspective to Zimbabwe’s development discourse.

Leaders in Education, Innovation, and Human Development

Beyond government, NESZ 2026 features influential educationists, institutional leaders, and changemakers whose work continues to shape learning ecosystems:

  • Sr. Dr. Annah Theresa Nyadombo – Global safeguarding expert and education leader
  • Dr. Anna Moyo – Dean of Education, Midlands State University
  • Mr. Canaan Mpala – General Manager, TelOne Centre for Learning
  • Mr. Amos Guy Ngwarati – Headmaster, Wise Owl High School
  • Mr. Tim Middleton – Executive Director, Association of Trust Schools (ATS)

From grassroots education to higher learning and institutional leadership, these speakers bring a holistic perspective on the challenges and opportunities within Zimbabwe’s education system.

Champions of Empowerment and Enterprise

The summit also highlights leaders driving inclusive economic participation and community transformation:

  • Hon. Getrude Mutandi – Member of Parliament and Chairperson of the Parliamentary Portfolio Committee on Women Affairs, Community and SME Development

Her work, alongside others, underscores the critical link between education, entrepreneurship, and sustainable socio-economic growth.

What to Expect at NESZ 2026

NESZ 2026 is not just a conference—it is a strategic platform for action.

Participants can expect:

  • Policy-to-Practice Conversations

Engage directly with policymakers and decision-makers on how national education policies are being translated into real-world impact.

  • Innovation and Technology Showcases

Experience cutting-edge solutions in education, STEM, and digital transformation aligned with Zimbabwe’s Education 5.0 agenda.

  • Investment and Partnership Opportunities

Connect with investors, corporates, and development partners shaping the future of education and skills development.

  • Thought Leadership and Insight

Gain valuable perspectives from leading voices across education, government, and industry.

  • Networking and Collaboration

Build meaningful connections with educators, innovators, entrepreneurs, and policymakers from across Zimbabwe and beyond.

Why NESZ 2026 Matters

At its core, NESZ is about one thing: transformation.

It is about moving beyond conversations and into implementation.
It is about aligning education with industry, innovation, and national development.
It is about building a system that equips Zimbabweans not just to learn—but to create, lead, and compete globally.

With a speaker lineup of this calibre, NESZ 2026 is poised to spark the ideas, partnerships, and actions that will shape the next chapter of Zimbabwe’s education story.

Be Part of the Movement

📍 Zimbabwe International Trade Fair Grounds, Bulawayo
📅 27–30 May 2026

This is where education meets innovation.
This is where policy meets action.
This is where the future is built.

Register. Participate. Exhibit.

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66th ZITF Opens in Bulawayo: Botswana’s President Duma Boko to Headline ‘Connected Economies’ Fair

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66th ZITF Opens in Bulawayo: Botswana’s President Duma Boko to Headline ‘Connected Economies’ Fair

The 66th Zimbabwe International Trade Fair (ZITF) officially opens its gates today in Bulawayo Province, marking one of the most anticipated events on Africa’s business calendar.

Running under the theme “Connected Economies, Competitive Industries,” this year’s edition is expected to offer a powerful platform for Africa’s industrial heavyweights. The focus is clear: link manufacturing breakthroughs and digital transformations directly to global value chains.

High-Profile Opening

On Thursday, Botswana President Duma Boko will officially open the exhibition. His presence underscores growing regional cooperation and signals strong confidence in Zimbabwe as a trade and investment hub.

Organisers expect the fair to attract serious deal-making across sectors including manufacturing, technology, agriculture, and logistics.

Strong International Turnout

The numbers speak for themselves:

  • 485 direct exhibitors are taking part

  • 100 leaseholders (permanent or long-term exhibitors)

  • 46 international exhibitors

  • Representing 29 countries from Africa, Europe, Asia, and the Middle East

Full list of participating countries includes:

Africa: Botswana, Eswatini, Ethiopia, Kenya, Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Zambia, Zimbabwe

Europe: Belarus, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Sweden, United Kingdom

Asia & Middle East: China, India, Indonesia, Japan, Malaysia, Pakistan, United Arab Emirates (UAE)

Blocs & Others: European Union (EU)

This diverse participation makes ZITF 2026 one of the most internationally connected trade fairs in recent years.

Theme Breakdown: What ‘Connected Economies, Competitive Industries’ Means

The theme is not just a slogan. It reflects three key priorities:

  1. Connected Economies – Stronger trade corridors, simplified cross-border processes, and regional integration through AfCFTA and SADC.

  2. Competitive Industries – Local manufacturers upgrading technology, improving quality, and competing beyond national borders.

  3. Global Value Chains – Positioning Zimbabwe and Africa as reliable suppliers to international markets.

Organisers believe the fair provides a launchpad for African industries to move from survival mode to global competitiveness.

What to Expect at the Fair

Visitors and exhibitors can look forward to:

  • Live demonstrations of new manufacturing technologies

  • Digital transformation showcases

  • B2B matchmaking sessions

  • Policy dialogues on industrialisation

  • Networking with buyers from over two dozen countries

For local businesses, this is a rare opportunity to connect directly with international partners without leaving Bulawayo.

Why This Matters for Zimbabwe

ZITF is more than a trade fair. It is a barometer of economic confidence.

A strong 66th edition sends a clear message:

  • Zimbabwe remains open for business

  • International partners are willing to engage

  • The march toward Vision 2030 (upper-middle-income status) is alive and real

The fair also boosts Bulawayo’s economy, filling hotels, restaurants, and transport services for the week.

Final Word

As the gates open today, all eyes are on Bulawayo.

With Botswana’s President Duma Boko set to speak on Thursday, 29 countries on the exhibitor list, and a theme that prioritises real economic integration, the 66th ZITF is shaping up to be a landmark event.

Stay with The Business Diary for daily updates, interviews, and analysis from the fairgrounds.

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Zimbabwe’s Economic Diplomacy on the Global Stage: Minister Ncube’s Abidjan Engagement

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Zimbabwe's Economic Diplomacy on the Global Stage: Minister Ncube's Abidjan Engagement

ABIDJAN-In a significant stride for Zimbabwe’s economic revitalization, Hon. Prof. Mthuli Ncube, Minister of Finance, Economic Development, and Investment Promotion, led a high-level delegation to Abidjan on 30 March 2026. The delegation’s primary objective was to engage with Dr. Sidi Ould Tah, President of the African Development Bank (AfDB), to galvanize support for Zimbabwe’s Arrears Clearance and Debt Resolution (AC & DR) Process. This strategic move underscores Zimbabwe’s commitment to re-engaging with international financial institutions and bolstering its economic recovery trajectory.

The visit provided a platform for Minister Ncube to participate in the Strategic Ministerial Dialogue on Debt Sustainability and Financing Africa’s Development Priorities. The dialogue emphasized the imperative of strengthening domestic resource mobilization through digitalization, enhancing public financial management systems, and promoting transparency and accountability in debt reporting. These measures are critical for Zimbabwe as it seeks to optimize its resource utilization and attract sustainable investments.

A key takeaway from the dialogue was the call for prudent debt management, innovative financing instruments, and stronger partnerships to mitigate rising debt vulnerabilities while safeguarding critical development spending. Minister Ncube’s participation in this dialogue highlights Zimbabwe’s proactive approach to addressing its debt challenges and fostering sustainable economic growth.

On the sidelines of the Abidjan engagements, Minister Ncube attended the launch of the Africa’s Macroeconomic Performance and Outlook 2026 Report as a panellist. The report painted a promising picture of Africa’s economic resilience, with a real GDP growth of 4.2% in 2025, surpassing the global average of 3.1%. Growth is projected at 4.3% in 2026 and 4.5% in 2027, with GDP per capita growth standing at 1.9%.

The report’s findings underscore Africa’s potential as a growth hub, notwithstanding risks from debt pressures and external shocks. It recommended coordinated policy action, structural reforms, and targeted investments in job creation, social protection, and human capital development to ensure inclusive and sustainable growth across the continent.

Minister Ncube’s engagement in Abidjan is a testament to Zimbabwe’s commitment to leveraging international partnerships and expertise to drive its economic agenda. The country’s participation in high-level dialogues and strategic engagements is crucial for attracting investments, clearing debt arrears, and fast-tracking economic recovery.

The outcomes of the Abidjan engagements are expected to inform Zimbabwe’s policy direction, particularly in areas of debt management, investment promotion, and economic diversification. As Zimbabwe charts its path towards sustainable development.

In conclusion, Minister Ncube’s Abidjan visit underscores Zimbabwe’s resolve to engage proactively with international financial institutions and development partners. By prioritizing debt sustainability, economic resilience, and inclusive growth, Zimbabwe is positioning itself for a brighter economic future.

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