Stamford, Conn., January 23, 2024 – In a historic move, WWE and Netflix have joined forces in a long-term partnership that will revolutionize the world of sports entertainment. WWE, a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix (NASDAQ: NFLX) have announced that WWE’s flagship program, Raw, will be exclusively available on Netflix starting in January 2025.
This groundbreaking agreement will bring Raw to Netflix subscribers in the United States, Canada, U.K., Latin America, and other territories, with plans to expand to additional countries and regions in the future. As part of the partnership, Netflix will also become the home for all WWE shows and specials outside the U.S., including SmackDown, NXT, and WWE’s premium live events such as WrestleMania, SummerSlam, and Royal Rumble. Furthermore, Netflix will offer WWE’s award-winning documentaries, original series, and upcoming projects to its international audience starting in 2025.
Mark Shapiro, TKO President and COO, expressed his excitement about the transformative nature of the deal, stating, “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
Bela Bajaria, Netflix Chief Content Officer, also shared her enthusiasm, saying, “We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix. By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”
Nick Khan, WWE President, highlighted Netflix’s storytelling prowess, stating, “In its relatively short history, Netflix has engineered a phenomenal track record for storytelling. We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”
Raw, with over 1600 episodes to date, is the most iconic show in sports entertainment. Since its debut in 1993, Raw has provided viewers with thrilling action, compelling drama, and unmatched athleticism throughout the year. The three-hour show has been instrumental in launching the careers of legendary superstars such as Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.
Currently, Raw is the No. 1 show on USA Network, attracting 17.5 million unique viewers annually. It also performs exceptionally well in the 18-49 advertising demographic and trends on social media throughout the year. WWE boasts over one billion followers across its various social media platforms.
This partnership between WWE and Netflix represents a monumental shift in the media landscape, combining WWE’s unparalleled sports entertainment content with Netflix’s global audience and innovative streaming platform. Fans can look forward to experiencing the best of WWE’s programming, both past and present, on Netflix in the years to come.
For more information about WWE, please visit wwe.com and corporate.wwe.com.
About Netflix:
Netflix is a leading global entertainment service with over 247 million paid memberships in more than 190 countries. Offering a wide variety of TV series, films, and games across multiple genres and languages, Netflix allows members to enjoy content anytime, anywhere, and on any device.
About WWE:
WWE, a subsidiary of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the world leader in sports entertainment. With a portfolio of businesses that create and deliver original content 52 weeks a year, WWE is committed to providing family-friendly entertainment through its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming reaches over 1 billion homes worldwide in 25 languages through distribution partners like NBCUniversal, FOX Sports, TNT Sport, Sony India, and Rogers. The award-winning WWE Network offers premium live events, scheduled programming, and a vast video-on-demand library, available in approximately 165 countries. In the United States, WWE Network is exclusively available on NBCUniversal’s streaming service, Peacock.
About TKO:
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company that encompasses UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment. Together, these organizations reach over 1 billion TV households in approximately 170 countries and organize more than 350 live events annually, attracting over one million fans. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.